Alternate Gear is a new Sydney alternative fashion store based in Darlinghurst.
The website was done to incorporate both, a functional e-commerce system and an open social interface for people to exchange photos and drive additional traffic to the website.
The flexible and powerful e-commerce system that was chosen for this project not only allows the owner to quickly and easily manage his product catalogue, but also includes a full featured newsletter sending module to carry out marketing campaigns.
The website itself can be easily switched between “online shop” and a “catalogue only” modes as necessary.
Another great feature is the inclusion of an interactive Google Map of the store to make it really easy for people to find the outlet and an updatable slideshow of images on the home page.